American Guerilla Marketing does wild posting. Are you looking for a creative and economical approach to promoting your brand? Consider “wild posting,” a kind of street poster advertising that draws attention with eye-catching wheatpaste posters. Our website examines the world of street poster advertising, including its origins and commercial potential. Find out more about this kind of guerilla marketing and how it can make your company stand out in a crowded market.
Instead of having to wait for customers to come to you, this sort of advertising approaches them where they are. Wild posting enables companies to optimize exposure and increase brand recognition by displaying advertisements in places where there are a lot of people.
In order to stand out and pique people’s attention as they go about their daily lives, posters and flyers used for wild posting are created to do just that. Bright colors, eye-catching graphics, and catchy phrases are often used to draw attention to and pique interest in a product or service. People stop and look at the advertising out of surprise at seeing it in such a public place, which adds to the effect of wild posting, which is transient and unplanned.
Given the low prices of the materials and the location, wild posting is a cheap method of advertising. But it takes careful planning to find the best places and materials to use for maximum efficiency. When done right, wild posting can be a very effective way for startups and small businesses to get their name out there, especially when money is tight. Wild posts make people more aware of a company by surprising and delighting them. This makes an impression that lasts and affects how they feel and what they buy.
The Wild Posting Process
Wild posting, often referred to as “guerrilla marketing,” is a kind of outdoor marketing that includes distributing flyers and posters in busy places in order to reach a large audience. The following phases are often included in the wild posting process:
Planning: Planning your campaign is the first stage of wild posting. This means choosing the places where you want to put up your posters, choosing the people you want to reach, and making your posters or flyers.
Printing: You must get your posters printed when they are created. Most companies that do wild posting use large-format digital printers to make a lot of high-quality posters quickly. We often print in either 24×36 or 48×72 sizes.
Posting: The next step is to put up your posters in the appropriate places. Wild posting businesses often employ a crew of skilled posters to display the ads in busy places like city streets, subway stations, and construction sites.
Maintenance: You may need to have your posters routinely repaired or changed to make sure they stay up for the life of your campaign. In order to achieve this, damaged or torn-down posters may need to be re-posted, and old, long-lasting posters may need to be changed.
Reporting: Lastly, you should assess the success of your campaign once it has concluded. The number of views, clicks, or conversions your posters create are just a few metrics that wild posting businesses often offer as part of their reporting and analytics services to help you evaluate the success of your campaign.
Overall, wild posting could be an effective and inexpensive way to promote your brand or event if you plan your campaign well and work with a reputable wild posting provider.
Wild Posting Data Collection and Tracking
For the analysis of wild poster campaigns, it is important to both keep track of what the posters are doing and figure out how well the campaign is working. The following procedures should be used while examining wild posting campaigns:
Set objectives: Prior to launching a wild posting campaign, it’s critical to establish certain goals. This will help you decide which metrics to track to see how well the campaign is doing.
Measure exposure: Measuring exposure is one approach to evaluating the effectiveness of wild posting efforts. This may include keeping track of the quantity of posters put up, the quantity of views or impressions, or the campaign’s reach. To collect this information, you may make use of techniques like GPS tracking, video surveillance, and mobile surveys.
Track engagement: Engagement is a crucial measure to monitor. Counting engagements with the posters, such as website hits, social media shares, or phone calls brought about by the campaign, might be part of this. To monitor this information, you may use special URLs, QR codes, or call tracking numbers.
Effect assessment: After gathering information on exposure and involvement, you may assess the campaign’s effect. To determine if the campaign was effective, compare the outcomes to the goals you established at the outset of the campaign.
Optimize future campaigns: Lastly, you can use the information you collected to make your next wild posting efforts better. You may increase the efficacy of your next campaign by making modifications based on an analysis of what worked and what didn’t in past efforts.
In general, analyzing wild posting campaigns means keeping track of important metrics and using that information to make decisions about future work. Your efforts may be as successful as possible by using a data-driven strategy for wild posting.
Successful Wild Posting Campaigns
Over the years, several wild posting efforts have been successful. Examples of some of the most effective wild posting campaigns are shown below:
Mini Cooper: To advertise its new convertible, Mini Cooper started a crazy poster campaign in New York City in 2009. In order to encourage people to snap photos of themselves “driving” the Mini Cooper convertible, the campaign used posters with cutouts of the vehicle. The ad helped raise brand recognition and created a lot of talk on social media.
Netflix: In order to promote the second season of its popular program “Stranger Things,” Netflix in 2017 started a crazy poster campaign in Paris. Posters for the campaign used neon colors, vintage typography, and graphics that seemed to have been taken directly out of the 1980s. Fans of the program were quite excited about the posters, which were displayed in busy parts of the city.
Nike: To advertise its new Free Run+ sneaker, Nike initiated a crazy poster campaign around London in 2010. The advertising campaign included posters showing running athletes and the slogan “Run Barefoot.” The posters were put up in areas where runners would notice them, such as near parks and jogging trails. Sales of the new shoe increased as a result of the campaign This also strengthened Nike’s position as a pioneer in athletic footwear.
Spotify: To promote their Discover Weekly playlist, Spotify ran a wild posting campaign in New York City in 2016. Posters for the campaign included clever titles that parodied lyrics from well-known songs. One of the signs said, “Cry me a river, construct a bridge, and cross it. then have a listen to our selection of breakup songs. Social media users loved the promotion, which also increased interest in the Discover Weekly playlist.
The most effective wild posting campaigns are those that are original, interesting, and geared at the correct demographic. Wild posting campaigns may create a lot of buzz and aid in boosting brand exposure and sales by using attention-grabbing graphics, smart language, and intelligent placement.
