Substack’s new platform play

When I installed a beta version of the Substack app last week, I was struck by the effort the company is making to get you to use its app by default. When you sign in to your account, the first thing the app does is ask if you want to “pause” all email notifications from the publications to which you subscribe. It looks like this, and is switched on by default:

Brian Morrissey @bmorrissey

Substack’s app is part of the rebundling. Will be a balance between the Substack brand and newsletter brands. The default setting is for app users to not get emails. on.substack.com/p/substackapp

2:41 PM ∙ Mar 9, 2022