Blogging is one among the foremost effective digital marketing strategies of all time, giving rise to many bloggers globally. the difficulty is that the majority of them are vying for your audience’s attention.
There were over 31 million bloggers within the us in 2020. That number is continuously rising, then is your competition. You can always hire some professionals to help boost your blog, do check seo services perth online.
Writing and publishing a blog is merely half the battle. All that tough work you set into creating high-quality content goes to waste if you don’t have a solid promotion strategy to assist your blog reach the intended audience.
That’s why bloggers and content marketers would be better befriending social media! the proper social media marketing tools can help increase your reach and provides your blog a platform. Create a social media marketing plan that gets your blog posts read by the proper people.
Here are 5 ways in which marketers can leverage the assistance of social media for marketing and promotions:
Redirect People To Your Blog
No matter what social media platform you employ , if you’re cross-promoting your blog, choose tactics and words which will attract an audience on each platform. for instance , the way you address your audience on Instagram could be different from how you manage your contacts on LinkedIn.
Each social media platform has different options and tactics that you simply can use for promoting your content. However, a couple of things remain consistent, regardless of what social media platform you’re on.
For example, confirm that every post has:
1. A Catchy Headline
A memorable title can give your blog post a competitive advantage over a swarm of other banal blog posts. Almost 8 out of 10 people will open your blog post after reading a catchy headline.
A little change within the tone and elegance of your title may assist you get wider exposure. for instance , say there’s a review post online. One is titled “Book Review: Jane Eyre,” and therefore the other is titled “5 Reasons How Jane Eyre Is So Relatable Today”.
Which title will you be compelled to click on? in fact , the latter!
That’s because the title clearly tells us that there are 5 good reasons you’ve got to examine which it’ll be relatable to you, the reader. Naturally, your audience are going to be intrigued to seek out out if the content is relatable to their life. Moreover, since the title poses a debate (it could or couldn’t be relatable for a few people), it encourages people to interact with the blog post.
2. Compelling Visuals
When you’re promoting your blog on social media sites, be wary of two things:
1- don’t divulge an excessive amount of about your blog. you would like your audience to understand what your post is about, but if they get the gist of it initially glance, there’s no reason for them to click thereon and skim more on your site.
Facebook only displays up to 480 characters on the timeline once you share a blog post. make sure you include only information that sparks interest in your readers and convinces them to open your blog post. consistent with this master degree in visual design and communication, your customer’s reaction should cause a successful trade or exchange.
For example, visual story-telling can give aiming to dull pieces of content. The Australian government used the favored game “Dumb ways to die” to send people a public service message about being safe around trains.
Public service announcements are usually boring to read and listen, however, by using colorful and interesting content, this video took the web by storm!
2 – Visuals are the primary thing that draws your audience towards your blog post. Most platforms like Facebook and LinkedIn use a picture to display as a thumbnail image, so confirm to incorporate as many pictures in your post as you’ll .
When trying to find free graphic design tools, we stumbled across PosterMyWall, and that we haven’t looked back since. This online tool makes it very easy to make social media thumbnails during a matter of minutes. So do check them out.
3. Hashtags to enhance Visibility
Hashtags make it easy for you to be found by new audiences. once you add hashtags to your post or Instagram story, your post becomes available to the people that have searched the hashtag on their “discover” feed.
To boost visibility, you’ll use seasonal hashtags, event hashtags, and any related campaign hashtags.
For example, check out how Kit-Kat uses hashtags naturally in its comments to spice up audience:
4. Optimal Posting Times
Even though consistent posting may be a crucial a part of an efficient social media marketing plan, spamming your feed can actually turn your audience away.
Recycling tidbits of your previous posts and posting them at an optimal time results in more engagement than bombarding your timeline with several posts that get zero attention. Check when your audience is that the most active on each platform by using different analytic tools then post at the proper time to form the foremost impact.
If you’re using Twitter to market your blog post, try the Tweriod tool. it’s a free marketing tool that allows you to track times when your audience is most active. If you’re using Facebook, you’ll use Facebook analytics to see the optimum time for posting. Usually, the simplest time to post on Facebook is from 1-4pm and 6-10pm.
Integrate Your Social Media Pages together with your Blog
One of the simplest ways to market cross-promoting is to share various social media buttons on your sites and posts. this enables readers to quickly share a bit of data on Twitter or Pinterest and reach a broader audience on social media.
Here is an example of how you’ll do this:
Interestingly enough, you’ll also create your own customized social media logos with online graphic design software to make sure consistency.
Harness the facility Of Pinterest
As visual imagery takes the lead in 2021, Pinterest will get increased traffic thanks to the highly graphic content on the platform.
If you create a blog post with many visual content, a quote, or an infographic – you’ll ‘pin’ that image to Pinterest with a link to your blog. If you don’t have a Pinterest account, it’s time to form one, especially if your blog has many graphical elements.
Pinterest also features a lot of cool ideas to form Instagram story ads or Facebook banner templates. you’ll take these ideas from Pinterest and use PosterMyWall’s design software to make new graphic designs!
Collaborate With Other Bloggers and Influencers
One of the foremost incredible benefits social media provides is that influencers, marketers, content creators – everyone can interact with each other easily, from any oar of the planet . this suggests that regardless of where you’re located, it’s possible to possess a worldwide audience with whom you’ll interact easily.
The best thanks to increase your engagement and social media presence is to interact with other bloggers from your niche. you’ll do this by calling out your favorite bloggers on Twitter or Instagram and tagging their accounts in your next post. likelihood is that they’re going to repost it and should even offer you a shoutout ahead of their followers.
Join Groups and Communities That Are Relevant To Your Niche
If you’re a vegan, you’re bound to find a vegan community on Facebook or Instagram. If you’re a book blogger, there’ll be numerous book blogger communities and reading groups that you simply may find online.
Make sure that you simply join these groups and check out to genuinely engage with people. These groups are precious for increasing traffic on your website since they’re primarily made for people to share their blog links and obtain to understand one another .
While informational, engaging content helps enhance your blog’s effectiveness, it’ll be of no use if people aren’t interacting with it. But, sharing your blog link and posts consistently on different social media pages will eventually get you the traffic you would like .
Build incredible and artistic content. And don’t forget to form it visually intriguing without spending anything in the least using free design software online to form sure your audience keeps returning to your blog!