Google is the undisputed leader in search engine market share, with nearly 93.0% of the global search engine market. It’s been this way for years and it looks like that won’t change anytime soon. Google dominates both mobile and desktop search, as well as voice-activated devices such as Amazon Echo and Google Home. For businesses, Google is the clear choice for search engine optimization and marketing efforts.
With its large user base, comprehensive indexing of websites, and advanced algorithms that prioritize relevant content, Google holds a massive advantage over other search engines. For businesses looking to optimize their visibility online, Google is the best place to start. The company offers tools such as Google Search Console, Google Ads, and the Knowledge Graph to help businesses reach their respective target audiences. In the United States, the market share is slightly smaller but still dominant at 88%.
Google’s dominance in search engine marketing has been a blessing to many businesses across the world, but there are still other contenders in the space that may be worth considering. Bing and Yahoo are among the most popular alternatives to Google and offer great potential for businesses to reach a wider audience, as they have market shares of 6.7% and 2.7% respectively. While this might seem small, we’re still talking billions of visits between the two each month. Therefore, don’t make the mistake of thinking that Google is the only option.
Bing, in particular, excels at providing precise user targeting capabilities with its ability to customize ads based on factors such as location, past searches, and interests. Furthermore, its integration with Microsoft Ads allows businesses to cross-promote their products and services across different platforms.
Yahoo, on the other hand, is well known for its ability to reach a more general audience without being as specific as Bing or Google. It also has great features like Yahoo Answers which can be used to help businesses gain valuable insights from their customers.
Businesses should also consider using alternative search engines like DuckDuckGo, which offers an anonymous and personalized search experience that is advertised as being faster and more secure than Google. Recently, this search engine surpassed a 2% market share.
Ultimately, businesses need to recognize that there are many options when it comes to search engine optimization and they should do their research to find the best one for their needs. Google may still be the most popular choice, but it’s no longer necessarily the only one for every business. Alternative search engines like Bing and DuckDuckGo are gaining in popularity, and businesses should consider these options when optimizing their website.
Optimizing for All Search Engines
When it comes to optimizing your website, the obvious solution is to work with national and local SEO experts. For example, King Kong can ensure that your website is properly optimized for all search engines. This includes optimizing for Google, Bing, DuckDuckGo, and any other relevant search engine. Local SEO experts can also help businesses develop content strategies that will optimize their online presence across multiple search engines.
If you want to go it alone, however, you’ll need a proactive approach. Start by researching the best practices for your industry, then focus on optimizing your website for all search engines. Focus on content and make sure it is relevant to what you are trying to accomplish. Use appropriate keywords throughout your website and create quality backlinks from reputable websites to improve your ranking. With the right approach, you can make the most of the smaller search engines as well as Google.
