Five lucrative career options in the Sports Industry

sports psychology graduate programs

Do you live and breathe sports? Do you follow every football game religiously? If the answer is yes, a career in the sports industry is perfect for you. Why is that? Let’s discuss it in detail.

When it comes to sports, it is more about how your favorite team competes to take the trophy home. The element of competition is what keeps sports enthusiasts glued to their seats. People who consider turning their passion into a profession are on the right track. That is because a career in internationally recognized sports is rewarding.

In addition to health, job satisfaction is one of the primary benefits of working in the sports industry. A common phrase, ‘when you love your job, you never have to work a day in your life,’ fits well with the sports industry.

The sports industry is diverse, with plenty of different job opportunities. Whether you are starting or seeking a job that aligns with your interest, the sports industry opens doors for career advancement opportunities.

For example, adopt an educational approach if you want to amplify your learning and later implement it into your practical experience. As a sports enthusiast, the sky is the limit if you take it as a career. For starters, if you are interested in the well-being of athletes, you can consider registering for sports psychology graduate programs to gain more insights into what this particular field in sports encompasses.

Career choices for sports graduates

Once you have completed your degree, the sports industry has many employment options catering to your needs and abilities. Check out a few lucrative career options for those considering turning their passion for sports into a full-time job.

1.    Sports Editor

As a sports editor, your primary responsibility is overseeing the ongoing in the sports world. They work for newspapers, magazines, and websites writing about teams, their performance, and leagues. The perk of being a sports editor is that you get to travel and get paid.

Besides that, another significant benefit of being a sports editor is being right in the field. It means you reach the games early and meet players and coaches.

Perhaps you are an expert in covering a wide range of athletic events or prefer paying attention to a single sport; what makes being a sports editor an enjoyable profession is the work flexibility. You have the reign to decide what, where and when you do your job.

You must have solid writing and editing skills to help you succeed in the particular field.

2.    Sports Marketer

Like any other business, the sports industry thrives on sales and attracts clients or customers through marketing. If this side of the sports industry interest you, consider becoming a sports marketer. As a marketer, you help sports organization grow their fan base by promoting their products, teams, and events.

Your goal is to keep the fans engaged and establish relationships with potential business partners to contribute to the organization’s growth. A sports marketer must be able to focus on the business aspect of a sport.

It is a professional asset because when a marketer is set upon taking action, they must be clear about the objectives they hope to accomplish. To increase sales, a sports marketer uses various media outlets like newspapers, TV, and magazines.

A few typical duties you oversee as a marketer include determining a target audience, devising market strategies, and negotiating contracts. After acquiring several years of work experience, sports marketers have a high salary.

3.    Athletic Director

Being a director, you are in charge of the athletic department within a university or college. As an athletic director, you have to undertake a bunch of duties. These include setting budgets, looking after travel arrangements, and hiring and training employees.

You must have strong communication, leadership, and decision-making skills to live up to the role. Depending on the size of the organization they work for, an athletic director oversees every business aspect of the sports field on their own or hires staff to do so.

As an athletic director, it is in your hands to set a budget and sometimes have the final say in appointing an assistant for coaches. The bad news for coaches is that the director has to decide whether to fire or keep a coach.

Unlike in the past, when being an athlete was a prerequisite for the job, today, a passion for school and sports is a must to become a qualified athletic director. Given a fixed amount to work with, an athletic director manages fundraising events to charge students to be a part of the team.

4.    Sports medicine medical assistant

The duties of a sports medicine medical assistant are similar to those of the physician, from examining the patient to running tests and prescribing medicines. A sports medical assistant refers the athlete to an orthopedic surgeon if they are badly injured.

Apart from medical duties, a medical assistant helps ensure smooth patient and workflow within the department. Additionally, they assist the patient care team in implementing the plan of care. Some common medical conditions a sports medical assistant oversees include sprains, strains, shin splints, and fractures.

The benefit of working as a sports medicine medical assistant is that you don’t need certification or licensure credentials to work in the sports medicine field. Administrative roles include responding to voicemails, coordinating patients’ schedules, and verifying all paperwork.

5.    General Managers

A general manager oversees the day-to-day operations of the team or organization, ensuring everything is in order. Apart from that, they also work on players’ schedules and contracts. Besides administrative tasks, a manager also takes up marketing and financial roles.

As a general manager, you must ensure that the team is at the top of its game. That means collaborating with coaches to hire new players and let go of old ones with poor performance. Working as a manager also means that you have to manage the legal dynamics of managing teams.

All sports, like baseball, basketball, and soccer teams, require sports managers. As new organizations form, the demand for general managers will grow. The educational requirements for becoming a sports manager vary, but you must have a high-school diploma.

As per the Bureau of Labor Statistics, employment options for sports managers are likely to grow 9% percent through 2026.


Consider pursuing a career in the sports industry if you want to turn your interest in games into a profitable business. The industry is fast-paced and full of diverse opportunities. Even if you are not a sports enthusiast, a career in sports is fulfilling.

Aside from helping teams or players be at their best, various roles like a trainer in the sporting field keep you on your feet, allowing you to look after your own well-being as well. From general manager to sports editor and athletic director, there are several routes you can take to build a successful career in the sports field.

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About the Author: John Watson

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