These additional materials, placed inside the packaging of your product, can add value, enhance the customer experience, and even promote related products and services. So, from product manuals to thank-you notes, there is a custom packaging insert to fit every need. In this blog, we’ll explore the various types of custom packaging inserts and how to design them effectively. Ready to elevate your product packaging? So, let’s get started!
What Are Packaging Inserts?
A custom packaging insert is an additional material that is placed inside the packaging of a product. In addition, these materials can range from promotional flyers and brochures to product manuals and thank-you notes.
Custom inserts are often used to provide additional information about the product. Moreover, they allow you to promote related products or services or simply to show appreciation to the customer.
Transform Your Packaging Game With These 4 Benefits
There are several reasons to use custom inserts in your product packaging. Some of the main benefits include:
- Enhancing the Customer Experience
Custom cardboard packaging inserts provide an opportunity to surprise and delight your customers. When you add an unexpected touch to the packaging, you can make the experience of opening and using your product more enjoyable.
- Providing Additional Value
Packaging inserts can add value to your product by providing additional resources or information that the customer can use. For example, if you sell a kitchen appliance, you could include a recipe book or cooking tips with your product.
- Promoting Related Products or Services
You can use a custom packaging insert to cross-promote other products or services that you offer. For example, if you sell a yoga mat, you could include a flyer for your online yoga classes or a discount code for your yoga apparel.
- Building Brand Awareness
Custom packaging with inserts can be utilized to reinforce your brand identity and messaging. How? When you consistently use the same design elements, it can help to build brand recognition and loyalty.
Types of Packaging Inserts
There are several types of custom inserts that you can use, depending on your business goals and target audience. Some common types of custom inserts include:
- Product Manuals
If you sell a product that requires assembly or has multiple features, a product manual can be a useful insert. This can help customers understand how to use and care for the product. Moreover, this improves customer satisfaction and reduces the number of returns or customer service inquiries.
- Promotional Flyers
Promotional flyers could be used to advertise related products or services, special promotions, or upcoming events. Thus, it can be a great way to upsell customers or encourage them to return to your business in the future.
- Thank-you Notes
A personalized thank-you note is a simple but effective way to show appreciation to your customers. Eventually, it can help to foster customer loyalty and build positive relationships with your customers.
- Product Samples
Including product samples in your packaging can be a great way to introduce customers to new products. Thus, product samples encourage customers to try something different. This can be particularly effective if you sell a product that has multiple variations or scents, such as candles or beauty products.
Bonus Point!
If your customers love a show or series, you can print the characters of the show on inserts. This helps your audience engage with your products more effectively. For example, if your audience is a fan of Wrestle Kingdom 17, you can utilize the images of wrestlers on the inserts. So, customers would appreciate your efforts and would love to invest in your products.
How to Design a Custom Packaging Insert?
When designing custom packaging boxes inserts, it’s important to keep your brand identity and target audience in mind. Here are some tips to help you create an effective custom packaging insert:
- Keep It Simple
Your packaging insert should be easy to understand. Therefore, try to convey your message in fewer words. Use clear and concise language and focus on the most important information.
- Use High-quality Graphics
The quality of your graphics can have a big impact on the effectiveness of your packaging insert. So, make sure to use high-resolution images and avoid using low-quality or pixelated graphics. Thus, it will help to maintain the professional look and feel of your packaging insert.
- Choose an Appropriate Size
The size of your custom packaging inserts should be appropriate for the size of your packaging and the amount of information you want to include. For example, if you have a lot of information to include, you may need to use a larger insert. Moreover, you can also consider using a fold-out brochure.
- Use Branding Elements
Your packaging insert is an opportunity to reinforce your brand identity. So, make sure to use consistent branding elements such as your logo, colour scheme, and font choices.
- Test and Iterate
As with any marketing material, it’s important to test and iterate on your packaging insert to see what works best. Therefore, consider testing different designs or messaging to see what resonates most with your target audience.
Final Discussion
Customized packaging inserts are a powerful and effective way to enhance the customer experience, provide additional value, and promote your business. Whether you’re looking to provide product information, cross-promote related products, or simply show appreciation to your customers, there is a custom packaging insert that can help you achieve your goals.
With careful planning and design, you can create packaging inserts that make a lasting impression on customers. So don’t hesitate; start planning your custom packaging box inserts today!
